Educational Background Bachelor’s degree or above, with a preference for majors in marketing, business administration, international business, etc. Work experience in Mexico, strong brand awareness and aesthetic sense, successful experience in 0-1 brand layout and operation. Responsible for performance results and goal achievement. Ability to independently operate brands with product teams and back-office functional support. Work Experience Over 5 years of market brand management experience, familiar with FMCG, fashion, technology, or e-commerce industries; priority for those with 0-1 brand building or successful growth cases. Possess mature channel resources (e.g., Amazon, Mercado Libre, TikTok Shop, offline retail, etc.) and localized marketing experience. Core Competencies Deep insight into consumer psychology, skilled in cross-cultural content creation and communication. Proficient in data tools (e.g., Google Analytics, Tableau) and digital marketing methods (SEO/SEM, social media operations). Excellent business acumen and negotiation skills, capable of independently completing budget planning and ROI analysis. Fluent in English/Spanish, with experience in managing international teams. Market Analysis and Strategy Development Conduct in-depth analysis of market trends, competitive landscape, consumer behavior, and cultural differences in Mexico, and formulate long-term brand development strategies. Achieve localized brand positioning to create differentiated competitive advantages. Brand Operation and Growth Lead full-life cycle brand management, including product planning, pricing strategies, channel layout, and marketing campaign design. Develop GTM (Go-to-Market) strategies, coordinate new product launches, best-seller creation, and regional marketing campaigns. Optimize online and offline channel operations to enhance brand exposure, user stickiness, and conversion efficiency. Resource Integration and Team Collaboration Build and manage localized teams, coordinating resources between headquarters and regional markets (e.g., supply chain, design, digital teams). Expand and maintain partnerships with local KOLs, media, channel partners, and industry collaborators. Data-Driven Performance Achievement Monitor sales data, market feedback, and competitor dynamics, iterating operational strategies quickly to ensure GMV, market share, and profit targets are met. Establish a brand health evaluation system, regularly providing 复盘 reports (retrospective reports) and optimization suggestions. Cross-Cultural Communication Ensure brand tone and communication content align closely with local culture to avoid potential risks.
...Resources Manager Location: Raymond, Ohio (On-site) Company Size: Approximately 50 employees Work Environment: Fast-paced startup with significant growth trajectory About the Role: We are seeking a proactive and experienced Human Resources Manager to...
...allowing drivers to choose their schedules and income. With options for quick cash outs and vehicle rentals, this gig requires minimal startup time and no professional driving experience. Ideal for those looking to supplement their income as a part-time or full-time driver....
.... Meadow Street Pay: $16 - $16.50 / hour Job Posting: 06/02/2025 Job Posting End: 07/02/2025 Job ID: R0247595 we are a food market where you make the difference At Wegmans, we're on a mission to help people live healthier, better lives through exceptional...
...Our client is a mission-driven nonprofit organization and they are seeking a dedicated and detail-oriented Staff Accountant to support their growing finance team. This is a great opportunity for an accounting professional with nonprofit experience to contribute to meaningful...
...Medi Home Health & Hospice , a division of Medical Services of America Inc., currently seeks a Part-Time/PRN Family Nurse Practitioner for our Hospice location in Chesapeake, VA. The Nurse Practitioner must have exceptional clinical skills to perform comprehensive...